Betting on the future

Once in a while, something really is a coincidence, but probably not this time.

Take recent reports in the Milwaukee Business Journal that note new developments at Journal Communications, the parent company of the Milwaukee Journal Sentinel.

The short version is that news consumers, advertisers and investors are increasingly turning their attention toward the broadcast side, while over on the newspaper side, they’ve been heading for the exits: The broadcasting and mobile media side is the future; the newspaper is the past.

Some of what’s happening is brutally obvious. Technology making media more portable every day is guaranteed an advantage over anything that has to be printed on a piece of paper at a fixed facility and distributed by truck. But content counts, and there’s a big difference between old media content and new media content.

Old media is dictated by conventional wisdom, almost totally predictable, and organized around fending off challenges to an entrenched point of view. It’s almost a metaphor for the fixed facility it depends upon.  New media is the opposite, inviting challenges and taking them on rather than trying to wave them off as if they’re beyond the pale.

The developments reported in the Business Journal turn up at just about the same time Journal Communications is preparing to launch RightWisconsin.com The new multimedia, multi-platform website, with News Radio 620 WTMJ’s Charlie Sykes as editor, will launch in the next several weeks. Free registration is available at rightwisconsin.com for those interested in joining a new community of conservative thought.

It’s no coincidence: People making long-term decisions at Journal Communications understand where their future is headed.

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About Wisconsin Club for Growth
The Club for Growth is a national network of over 40,000 men and women, from all walks of life, who believe that prosperity and opportunity come through economic freedom. Wisconsin Club for Growth, Inc. is dedicated to informing, educating and rallying citizens of Wisconsin to embrace and enact policies that lead to sustained economic growth, limited government, and minimal taxation. Wisconsin Club for Growth can and will have an enormous impact on the direction of our state. Wisconsin Club for Growth believes that effective lobbying is done at all stages of the budget cycle, including when our leaders make public promises and can be encouraged to support policies that spur economic growth. Wisconsin Club for Growth believes we must support pro-growth policies and encourage public officials with backbones to remain truly committed to making our economy and our state stronger. Wisconsin Club for Growth believes our leaders must stand up to the tax and spend mentality in Madison and work tirelessly to cut taxes and unleash the power of the free-market.

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